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Museum Management (Electronic book text)
Museum Management (Electronic book text): Moore Kevin
Museum Management (Electronic book text): Moore Kevin

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Museum Management (Electronic book text)

Moore Kevin

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Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their "product" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.

General

Imprint: Taylor & Francis Group
Country of origin: United States
Release date: October 1994
Editors: Moore Kevin
Format: Electronic book text
ISBN-13: 978-6610138210
Barcode: 9786610138210
Categories: Promotions
Books > Reference & Interdisciplinary > Encyclopaedias & reference works
Books > Reference & Interdisciplinary > Encyclopaedias & reference works > General
LSN: 6610138214

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