Managing effectively across national and cultural boundaries is
critical to the success of todays organizations, given the global
environment of business and increasing diversity of workforces. A
keen awareness and a high degree of cross-cultural competence in
management are therefore key to the career success of both present
and aspiring managers/professionals."Understanding Cross-Cultural
Management e"xplores the key themes and issues in one of the most
challenging and fascinating areas of organizational life, and
enables you to sharpen your insights and practical skills. It
offers a selective but broad view of classic and contemporary
thinking on cultural management and encourages you to apply
theories and ideas to practice - and to relate them to your own
experience - through various examples and cases from the business
world, and a range of practical activities.
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