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Marketing Communication Management - A Holistic Approach for Increased Profitability (Paperback)
Otto OttesenIdeal as a textbook for students of marketing at university level (business schools and MBA-programs).
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Product Description
Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).
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Product Details
General
Imprint | Copenhagen Business School Press |
Country of origin | Denmark |
Release date | March 2001 |
Availability | Expected to ship within 12 - 17 working days |
Authors | Otto Ottesen |
Dimensions | 210 x 155 x 24mm (L x W x T) |
Format | Paperback |
Pages | 358 |
ISBN-13 | 978-87-630-0066-6 |
Barcode | 9788763000666 |
Categories | |
LSN | 87-630-0066-0 |
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