Our Generation School Gear Accessory Set

Our Generation isn't just about a doll or a book or even a fantastic miniature tea set.  It's about girls growing up together and creating the narrative of an extraordinary generation.

And parents who understand the pressures of being a girl more than any generation of parents before them.

It's about a website where a girl can weigh in on issues that are important to her. Or spend hours creating the next new look for a fashion-forward doll. Or crafting a heart that will represent her story on a Wall of Hearts that represents the story of her entire generation. (Who knows, her heart may even end up on Our Generation packaging.)

Our Generation is about girls helping girls who are less fortunate because they want to and because they know they can.

And packaging that’s eco-friendly for a generation who wouldn’t accept anything less.

It’s about accessories that speak to the multifaceted lives girls live.

It’s about quality dolls at prices aimed to not exclude anyone.

It's about giving girls a voice to create and shape a community they love.

It’s about a very important generation and its story.


Summer was great, but we can't wait to get back to school and start learning all sorts of new things. Reading, writing, arithmetic, history and gym class; our days are filled with new and amazing things.