"Visual Selling provides salespeople with tools to sell in an
increasingly image-oriented culture. More so than ever before, the
way a salesperson looks and acts, the images on a screen or in
handouts, and even room environments can impact people's trust,
satisfaction and willingness to buy. The authors believe that, to
sell most effectively, the seller must be the visual focal point.
This book draws on 25 years of experience coaching individuals and
organizations in the art of visual selling, sharing stories and
techniques used in big-dollar competitive presentations and pitches
to senior management. Divided into three sections (the Seller as
Focal Point, Getting Ready to Sell and Selling Situations), Visual
Selling will appeal to a wide variety of business readers because
it can be used to help salespeople sell one-on-one, as well as to
assist corporate presenters at selling new programs or products
Section I - The Seller as Focal Point
Section II - Getting Ready to Sell
Section III - Selling Situations
John Wiley & Sons
|Country of origin:
• Peg Corwin
||Electronic book text
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