The Process of Political Campaigning Including Campaign Finance, Campaign Management Tools, Negative Campaigning, and Campaign Message (Paperback)

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. Successful campaigns usually require a campaign manager to coordinate the campaign's operations. Apart from a candidate, they are often a campaign's most visible leader. Political consultants advise campaigns on virtually all of their activities, from research to field strategy. Consultants conduct candidate research, voter research, and opposition research for their clients. This book studies the process of political campaigning including grassroots fundraising, opposition researches, attack ads, and push polls. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.