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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Market Research - A Guide to Planning, Methodology and Evaluation (Paperback)
Market Research - A Guide to Planning, Methodology and Evaluation (Paperback): Paul Hague, Peter Jackson
Market Research - A Guide to Planning, Methodology and Evaluation (Paperback): Paul Hague, Peter Jackson

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Market Research - A Guide to Planning, Methodology and Evaluation (Paperback)

Paul Hague, Peter Jackson

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This is an introductory text suitable for the increasing number of students covering market research as part of a wider business course or as part of a marketing course. The book covers recent advances in market research practice and changes in the areas commonly included in research projects. The advances featured include on-line data access and software systems. All aspects of market research are covered.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: February 1996
Authors: Paul Hague • Peter Jackson
Dimensions: 234 x 152mm (L x W)
Format: Paperback
Pages: 224
ISBN-13: 978-0-7494-1785-7
Barcode: 9780749417857
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-7494-1785-4

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