Cyberknowledge - Internet Technology and eService (Paperback)

The bulk of the literature about the Internet is either technical or low-level user skills advice. However the real power of the net lies in the potential for both creating and selling knowledge as well as goods. Cyberknowledge explores, in an accessible and practical way, the huge possibilities opened up by this crossover of nets, marketing strategy and knowledge management. It reveals the power that comes through recreating knowledge within the organization into profitable Internet business.Building on the foundations of the author's earlier titles, Cybermarketing and Cyberstrategy this new book is an important step beyond simply understanding the Internet and its various information uses. It is designed to show executives, especially in the services sector, how they can and must reconfigure companies into the new knowledge economy. The evidence from the market is that to competing demands not just innovation, but the restructuring of businesses for the net.The book shows how this can be done with each chapter giving the reader: -- A clear executive Summary of key concepts-- Practical examples from leading innovators, tips and lessons from those who've already done it-- 'Live on the Net' link to Marketingnet.com, downloadable worksheets, interactive checklists for staff involved in implementing new services, links to 'best practice' knowledge websites and a link to a problem solving discussion forum.The authors demonstrate both why and how world-class companies internationally are leveraging internal knowledge to create new online businesses. The book is based on their unrivalled practical experience in actually delivering profitable web-based solutions tobusiness. It will be essential reading for both executives and students