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Rethinking the Media Audience - The New Agenda (Hardcover) Loot Price: R2,980
Discovery Miles 29 800
Rethinking the Media Audience - The New Agenda (Hardcover): Pertti Alasuutari
Rethinking the Media Audience - The New Agenda (Hardcover): Pertti Alasuutari

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Rethinking the Media Audience - The New Agenda (Hardcover)

Pertti Alasuutari

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Loot Price R2,980 Discovery Miles 29 800 | Repayment Terms: R277 pm x 12*

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 Are current models of audience research and audience ethnography appropriate to the contemporary media environment? Collectively, the contributors to this volume argue that we need a new agenda to account for the role of the media in every day life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture.

Rethinking the Media Audience:

  • Offers a thorough survey of reception studies
  • Argues for a new agenda for reception research and qualtitative analysis
  • Exemplifies the implications of this new agenda for empirical research, as well as social and cultural theory
  • Includes contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley

It will be essential reading for all students of media and cultural studies for not only does it provide a state-of-the-art summary of the field, it also offers a provocative pointer to future directions and trends


General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: 2001
First published: 1999
Editors: Pertti Alasuutari
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 224
ISBN-13: 978-0-7619-5070-7
Barcode: 9780761950707
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
LSN: 0-7619-5070-2

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