Are current models of audience research and audience ethnography appropriate to the contemporary media environment? Collectively, the contributors to this volume argue that we need a new agenda to account for the role of the media in every day life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture.
Rethinking the Media Audience:
It will be essential reading for all students of media and cultural studies for not only does it provide a state-of-the-art summary of the field, it also offers a provocative pointer to future directions and trends
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Are current models of audience research and audience ethnography appropriate to the contemporary media environment? Collectively, the contributors to this volume argue that we need a new agenda to account for the role of the media in every day life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture.
Rethinking the Media Audience:
It will be essential reading for all students of media and cultural studies for not only does it provide a state-of-the-art summary of the field, it also offers a provocative pointer to future directions and trends
Imprint | Sage Publications Ltd |
Country of origin | United States |
Release date | 2001 |
Availability | Expected to ship within 10 - 15 working days |
First published | 1999 |
Editors | Pertti Alasuutari |
Dimensions | 234 x 156 x 25mm (L x W x T) |
Format | Hardcover |
Pages | 224 |
ISBN-13 | 978-0-7619-5070-7 |
Barcode | 9780761950707 |
Categories | |
LSN | 0-7619-5070-2 |