Refreshingly irreverent and lucidly written go for it whether you
re a wannabe or an old pro James H. Kennedy, Founder, Consultant
News, on the first edition of "Consulting For Dummies." Whether you
are a novice consultant or a pro, Consulting For Dummies coaches
you to outstanding success. It is crammed with practical, proven
tips and techniques to attract clients and to deliver a quality
project profitably while having fun. Bradley Zehner II, Ph.D.,
Professor, Pepperdine University, and Founder, Zetec, Strategy and
Marketing Consulting, on the first edition of "Consulting For
Dummies." This book is a revelation a must read. Ken Shelton,
Editor, Executive Excellence, on the first edition of "Consulting
For Dummies." Product Description
So you want to be a consultant? If you have expertise people are
willing to pay for and the motivation to work hard at this exciting
and rewarding profession, "Consulting For Dummies, 2nd Edition, "
supplies the rest. Newly revised with lots more information for
aspiring and established consultants alike "Consulting For Dummies,
2nd Edition" is without a doubt the most current and comprehensive
book available today on the art and business of consulting. In it,
you ll find everything you need to set up your consulting business,
generate demand for your services, create lasting solutions for
your clients, and succeed This friendly, practical, guide shows you
how to get your business off the ground and running smoothly, with
the latest on developing a marketable idea, running your home
office, writing winning proposals, selling your services, and
getting referrals. You ll find expert tips on setting fees, keeping
track of time and money, and building a business with new clients,
including the latest on using the Internet to market your services
and make a name for yourself. Discover how to: Start a successful
consulting businessBuild partnerships with clientsHandle financial
and legal issuesSet your fees (including advanced pricing
strategies)Write winning proposalsUnderstand and develop solutions
for client problemsMake great presentationsNegotiate
contractsPromote your businessImplement your recommendations and
make them stickPractice the ABCs of sellingReward current clients
for referralsTroubleshoot common consulting issuesTake your
consulting business to the next level Complete with savvy tips on
how to improve cash flow, find new clients, and increase your
business with existing clients "Consulting For Dummies, 2nd
Edition, " helps you get your business up and running fast. And if
you ve already got an established consulting business, "Consulting
For Dummies, 2nd Edition, " helps you take your business to the
next level building your client base and increasing your bottom
From the Back Cover
The fun and easy way to turn your expertise into incomeThis
practical, friendly guide shows you how to get your business off
the ground and running smoothly, with the latest on developing a
marketable idea, running your home office, writing winning
proposals, selling your services, and getting referrals. You get
expert tips on setting fees, keeping track of time and money, and
building business with new clients. So whether you re a novice
looking for your first client or an experienced consultant
searching for new techniques to build your business, you ll find
the answers here Discover how to: Handle financial and legal
issuesPromote your busine"
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