Emerging markets (Ems) are the focus of increasing interest in the
field of international business, as they provide significant
challenges and great opportunities. Focusing on the dynamics of
emerging markets, this informative book provides an academically
rigorous yet business-oriented analysis of the key issues in this
area and incorporates chapters on: the nature of emerging
marketsmarket development integrating Ems in the global economy
implications for business strategy. Providing an in-depth analysis
of two of the most important Ems, China and India, this
user-friendly text incorporates extensive case studies, boxed
summaries, discussion questions and an extensive bibliography.
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