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Understanding Emerging Markets - China and India (Electronic book text)
Understanding Emerging Markets - China and India (Electronic book text): Peter Enderwick
Understanding Emerging Markets - China and India (Electronic book text): Peter Enderwick

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Understanding Emerging Markets - China and India (Electronic book text)

Peter Enderwick

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Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on: the nature of emerging markets market development integrating Ems in the global economy implications for business strategy. Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2012
First published: 2007
Authors: Peter Enderwick
Format: Electronic book text
Pages: 264
ISBN-13: 978-1-134-19786-6
Barcode: 9781134197866
Categories: Books
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LSN: 1-134-19786-1

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