Now updated - the authoritative reference on one of the most
exciting and challenging areas of the modern chemical industry
This highly readable and informative reference continues to take
a comprehensive, in-depth view of the products, markets, and
technology of the fine chemicals industry and business. Dr. Peter
Pollak, one of the foremost authorities in the field, provides an
insider's unique perspective on fine chemicals from both a
technological and a commercial viewpoint, covering all recent
developments. He provides ample facts and figures including
sixty-three tables, thirty figures, and nineteen photo inserts -
making this a well-illustrated and documented text.
This reference is divided into three parts:
Part One: The Industry discusses the types of fine chemical
companies, the range of products and services, the role of research
and development, the underlying technologies, and the challenges
Part Two: The Business explores the key markets for fine
chemicals - such as the pharmaceutical, agrochemical, and animal
health industries - and the relevant marketing strategies, as well
as the ins and outs of pricing, distribution channels, intellectual
property rights, account management, and promotion
Part Three: Outlook examines trends such as globalization and
outsourcing, forecasts future growth and development by industry
segment, and discusses prerequisites for success in the field
This new edition features both updated and new information on
the offer/demand balance for fine chemicals and the escalating
impact of emerging companies in Asia, particularly from China and
India. It describes the inversion of the mergers and acquisitions
scenario from a seller's to a buyer's market, the broadening of the
fine chemical business model, and the expanding role of
biotechnology, as well as the impact of increased outsourcing of
chemical manufacturing and the growing consumption of
pharmaceuticals and agrochemicals by the life science industry.
Also included are numerous molecular structures, engineering
diagrams, and tables to facilitate understanding.
For a thorough understanding of the technology, the business,
and the future of the fine chemicals industry, this book's insight
is unprecedented. It is ideally suited for those in the industry -
including employees, suppliers, customers, investors, and
consulting companies - as well as academic and other research
organizations, students and educators, public officials, media
representatives, and anyone else who wants to understand the
intricacies of the industry.
"Fine Chemicals" has been recognized as Outstanding Academic
Title 2012 ("Choice," v.50, no. 05, January 2013).
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