Managerial Economics - Economic Tools for Today's Decision Makers (Hardcover, 4 Revised Ed Of Us Ed)

For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance.

This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press—including numerous international examples—are incorporated into the chapters to reinforce the connection between economics and real business situations.