0
Your cart

Your cart is empty

Books > Professional & Technical > Transport technology > Aerospace & aviation technology

Buy Now

Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.) Loot Price: R1,387
Discovery Miles 13 870
Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.): Philippe Malaval, Christophe...
Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.): Philippe Malaval, Christophe...

Share your images

Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.)

Philippe Malaval, Christophe Benaroya, Jonathan Aflalo

Series: Management for Professionals

 (sign in to rate)
Loot Price R1,387 Discovery Miles 13 870 | Repayment Terms: R129 pm x 12*

Bookmark and Share

Usually dispatched within 7 - 11 working days.

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: October 2013
First published: 2014
Authors: Philippe Malaval • Christophe Benaroya • Jonathan Aflalo
Dimensions: 235 x 155 x 39mm (L x W x T)
Format: Hardcover
Pages: 590
Edition: 2014 ed.
ISBN-13: 978-3-319-01353-4
Barcode: 9783319013534
Categories: Books > Professional & Technical > Transport technology > Aerospace & aviation technology
Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General
Promotions
Books > Professional & Technical > Energy technology & engineering > Electrical engineering > Power generation & distribution
Books > Business & Economics > Business & management > Management & management techniques > Project management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Management of specific areas
Books > Business & Economics > Business & management > Management of specific areas > General
LSN: 3-319-01353-X

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners