When Social Media Productivity Can Trump Individual Productivity (Electronic book text)

This Element is an excerpt from "33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking" (9780137154357) by Juliette Powell. Available in print and digital formats.

How Best Buy used "internal" social networking to improve productivity and customer service.

When Best Buy sub-brand Geek Squad decided to roll out an internal wiki to its 11,000 employees, the powers that be really had no idea what the employees were going to use it for. Youd think it would only result in staffers playing around all day instead of doing what theyre being paid to do. Youd think it would seriously drag down productivity. But employee productivity actually increased].