Cases on Innovations in Educational Marketing: Transnational and
Technological Strategies addresses the prominent issues involved in
marketing these new educational approaches that are revolutionizing
the entire education sector. The institutions highlighted in these
cases are emerging as educational corporate entities with a bouquet
of academic programs as products endeavoring to augment their
presence worldwide with innovative technological and transnational
strategies. This book provides comparative and comprehensive
analysis of technological and transnational strategies in
educational marketing on various issues across the world and also
the best practices and experiences from a diverse range of
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