Praise for the first edition: 'An excellent book that tries to come
to grips with the ever-increasing role of sport in the media as a
particular phenomenon of 20th-century popular culture.'European
Journal of Communication (2000)'Excellent, well written and
informativeOC of interest and use to a wider constituency.'Times
Higher Education Supplement (May 2000)Since its first publication
in 2000 Power Play has become a key text in the burgeoning study of
media sport. Charting the development of the relationship between
sport and the media, the book examines the way in which the media
has increasingly come to dominate how sport is played, organized,
represented and thought about in society.This fully revised and
updated edition reviews recent developments in the
interdisciplinary field of media sport studies. It also provides
new analysis of the global sports media marketplace taking into
consideration the rapid changes in the media coverage of sport
brought by the internet and new digital media platforms.Written by
two experienced and internationally renowned researchers in the
field, the book provides an important revision of our understanding
of media sport in the 21st century."
Edinburgh University Press
|Country of origin:
• Richard Haynes
||Electronic book text
||2nd Revised edition
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