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Retail Marketing and Branding - A Definitive Guide to Maximizing ROI 2e (Hardcover, 2nd Edition)
J Perrey"Retail Marketing and Branding, 2nd Edition" looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of "Retail Marketing and Branding" includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
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Add to wish listProduct Description
"Retail Marketing and Branding, 2nd Edition" looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of "Retail Marketing and Branding" includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
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Product Details
General
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | December 2012 |
Availability | Expected to ship within 7 - 13 working days |
First published | 2013 |
Authors | J Perrey |
Dimensions | 237 x 152 x 27mm (L x W x T) |
Format | Hardcover |
Pages | 396 |
Edition | 2nd Edition |
ISBN-13 | 978-1-118-48952-9 |
Barcode | 9781118489529 |
Categories | |
LSN | 1-118-48952-7 |
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