The healthcare sector is undergoing strong expansion worldwide, as
the focus changes from 'treating illness' to 'promoting wellness'
and those able and willing to pay for their health make up for the
shortcomings of national systems. How things evolve will depend on
whether the national systems reinvent themselves around a new model
of customer value, or fail to change and become obsolete. Global in
scope and insightful in its conclusions, People as Care Catalysts
sets out an agenda for how things could develop in the new
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