A must-read for anyone intrigued by the role and influence of the ad world, "Seducing the Subconscious" explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, "Seducing the Subconscious" shows us just how strange and complicated our relationship is with the ads we see every day.
A must-read for anyone intrigued by the role and influence of the ad world, "Seducing the Subconscious" explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, "Seducing the Subconscious" shows us just how strange and complicated our relationship is with the ads we see every day.
Imprint | Standards Information Network |
Country of origin | United States |
Release date | March 2012 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2012 |
Authors | Robert Heath |
Format | Electronic book text |
Pages | 264 |
Edition | 2nd ed. |
ISBN-13 | 978-1-119-96901-3 |
Barcode | 9781119969013 |
Categories | |
LSN | 1-119-96901-8 |