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Advertising Manager's Handbook (Hardcover, 2nd Revised edition)
Robert W. BlyA desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.
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Product Description
A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.
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Product Details
General
Imprint | Prentice Hall |
Country of origin | United Kingdom |
Release date | September 1998 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Robert W. Bly |
Dimensions | 234 x 152 x 59mm (L x W x T) |
Format | Hardcover |
Pages | 800 |
Edition | 2nd Revised edition |
ISBN-13 | 978-0-13-757188-8 |
Barcode | 9780137571888 |
Categories | |
LSN | 0-13-757188-7 |
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