Sport Management (Electronic book text, 2nd)

Sport Management: principles and applications second edition provides a comprehensive introduction to the practical application of management principles within sport organisations. It presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in sport. Structured in two parts it offers an introduction and explanation of the structure of the sport industry and covers the fundamental management issues unique to sport including: strategy, human resource management, leadership, finance, marketing, governance and performance management. This book combines clearly explained theory with a wide variety of pedagogical features that make it essential for students andteachers of sport management.