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Market Segmentation Success - Making It Happen! (Electronic book text)
Sally Dibb, Lyndon SimkinMarket segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
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Product Description
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | March 2008 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2008 |
Authors | Sally Dibb, Lyndon Simkin |
Format | Electronic book text |
Pages | 204 |
ISBN-13 | 978-1-136-77245-0 |
Barcode | 9781136772450 |
Categories | |
LSN | 1-136-77245-6 |
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