The Complete Idiot's Guide to Marketing, 2nd Edition (Electronic book text)

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.