UnAwesome is UnAcceptable.
"The Book of Business Awesome" is designed as two short books
put together-one read from the front and the other read from the
back when flipped over. Covering key business concepts related to
marketing, branding, human resources, public relations, social
media, and customer service, "The Book of Business Awesome"
includes case studies of successful businesses that gained exposure
through being awesome and effective. This book provides actionable
tools enabling readers to apply the concepts immediately to their
own businesses. The flip side of the book, "The Book of Business
UnAwesome," shares the train-wreck stories of unsuccessful
businesses and showcases what not to do.Key concepts include the
power of peripheral referrals and how to create content for your
"third circle"Explains how to re-recruiting your employees and
re-court your customers
Ensure that your business remains awesome, instead of unawesome,
and apply these awesomely effective strategies to your business
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