"The Book of Business Awesome" is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, "The Book of Business Awesome" includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, "The Book of Business UnAwesome," shares the train-wreck stories of unsuccessful businesses and showcases what not to do.Key concepts include the power of peripheral referrals and how to create content for your "third circle"Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
"The Book of Business Awesome" is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, "The Book of Business Awesome" includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, "The Book of Business UnAwesome," shares the train-wreck stories of unsuccessful businesses and showcases what not to do.Key concepts include the power of peripheral referrals and how to create content for your "third circle"Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | July 2012 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Scott Stratten |
Format | Electronic book text |
Pages | 274 |
ISBN-13 | 978-6613812988 |
Barcode | 9786613812988 |
Categories | |
LSN | 6613812986 |