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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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The Book of Business Awesome/The Book of Business Unawesome - The Cost of Not Listening, Engaging, or Being Great at What You Do (Electronic book text)
The Book of Business Awesome/The Book of Business Unawesome - The Cost of Not Listening, Engaging, or Being Great at What You...
The Book of Business Awesome/The Book of Business Unawesome - The Cost of Not Listening, Engaging, or Being Great at What You...

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The Book of Business Awesome/The Book of Business Unawesome - The Cost of Not Listening, Engaging, or Being Great at What You Do (Electronic book text)

Scott Stratten

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UnAwesome is UnAcceptable.

"The Book of Business Awesome" is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, "The Book of Business Awesome" includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, "The Book of Business UnAwesome," shares the train-wreck stories of unsuccessful businesses and showcases what not to do.Key concepts include the power of peripheral referrals and how to create content for your "third circle"Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: July 2012
Authors: Scott Stratten
Format: Electronic book text
Pages: 274
ISBN-13: 978-6613812988
Barcode: 9786613812988
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
LSN: 6613812986

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