Changing the Thinking - Redefining Sales (Electronic book text)

What is sales? And how must the field change to keep up with our changing business environment? A seller's job is much bigger than product placement, but the entire belief system around the job - and the expectation of what's possible over and above the types of results achieved by using current sales methods - must change. What do we need to do differently to achieve a new level of success in our current business climate?