Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 32. Chapters: Jerry Avorn, Robert Q. Marston, Philip J. Landrigan, Elisabeth Kubler-Ross, Ron Waksman, Joshua B. Bederson, Andy S. Jagoda, Annapoorna Kini, Henry K. Beecher, Dennis S. Charney, David A. Savitz, Douglas Jabs, Fred D. Lublin, Samin K. Sharma, Homer R. Warner, Howard Townsend, Michael L. Brodman, Peter H. Lin, Eric M. Genden, Ihor R. Lemischka, Aaron E. Miller, Sean P. Pinney, Kenneth Ludmerer, Muhamad Aly Rifai, Eric J. Nestler, Don E. Detmer, Kenneth L. Davis, Mary Ann McLaughlin, David L. Reich, Steven J. Burakoff, Michael L. Marin, Randall B. Griepp, Herbert Benson, Paul Stuart Appelbaum, Elisha Warfield, Harry Rozmiarek, Paul Stelzer, John R. Marshall, Kenneth Prager, Mark Roth, Bernard Becker, Roscoe Brady, Milton Sapirstein. Excerpt: Jerome "Jerry" Lewis Avorn, M.D. is a Professor of Medicine at Harvard Medical School and Chief of the Division of Pharmacoepidemiology and Pharmacoeconomics at Brigham and Women's Hospital. He invented the practice of "academic detailing" in which pharmacists, nurses, and physicians educate doctors about cost-effective prescribing practices using the same tactics that drug companies employ to market their products. He received a B.A. from Columbia University in 1969 and M.D. from Harvard Medical School in 1974. Dr. Avorn was born February 13, 1948 in New York City and grew up in Rockaway, Queens. While attending Columbia University during the tumultuous opposition to the Vietnam War and American civil rights movement, he distinguished himself as a leading campus activist against the Vietnam War with his investigative journalism for the Columbia Daily Spectator. In the summer of 1969, he wrote Up Against the Ivy Wall with fellow Spectator journalists about the campus uprisings at Columbia. Dr. Avorn graduated from Harvard Medical School with an M.D. in 1974. He was a resident at t...