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Sell On LootStrategic Sport Marketing (Hardcover, 5th edition)
Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C. FunkLeading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors
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Product Description
Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors
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Product Details
General
Imprint | Taylor & Francis |
Country of origin | United Kingdom |
Release date | March 2022 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2022 |
Authors | Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C. Funk |
Dimensions | 234 x 156mm (L x W) |
Format | Hardcover |
Pages | 308 |
Edition | 5th edition |
ISBN-13 | 978-1-03-221909-7 |
Barcode | 9781032219097 |
Categories | Books - All Books  Books - Business & EconomicsIndustry & industrial studiesService industriesSport & leisure industries |
LSN | 1-03-221909-2 |
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