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Strategies in Emerging Markets - A Case Book on Danish Multinational Corporations in China & India (Paperback)
Michael W. Hansen, Marcus M Larsen, Torben Pedersen, Bent PetersenThis book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
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Product Description
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
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Product Details
General
Imprint | Copenhagen Business School Press |
Country of origin | Denmark |
Release date | August 2010 |
Availability | Expected to ship within 12 - 17 working days |
First published | September 2010 |
Authors | Michael W. Hansen, Marcus M Larsen, Torben Pedersen, Bent Petersen |
Dimensions | 230 x 160 x 12mm (L x W x T) |
Format | Paperback |
Pages | 185 |
ISBN-13 | 978-87-630-0236-3 |
Barcode | 9788763002363 |
Categories | |
LSN | 87-630-0236-1 |
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