"MEDIA COVERAGE OF ENVIRONMENTAL ISSUE" is a thesis done as a
project submitted in partial fulfillment of the requirement for
Master of Arts in Journalism and Mass Communication of Sikkim
Manipal University, India. It was done as a topic, which is timely,
relevant, and necessary. The project is something that everyone can
relate to, it is a problem which everyone faces in one way or
another directly or indirectly, its everybody's problem and only
everybody can solve it. While it is uncertain whether the mass
media promotes environmental apathy or action, it is clear that the
media play an important role in the social construction of
environmental concern. To better understand public perceptions of
environmental problems it is important to study how individual
attitudes are structured and the negotiation of meaning of
environmental messages in the media. This paper reviews the
literature on the interpretation of environmental messages in the
media and proposes a research method to unravel the social
construction of environmental concern.
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