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Data Mining and Market Intelligence for Optimal Marketing Returns (Electronic book text) Loot Price: R1,283
Discovery Miles 12 830
Data Mining and Market Intelligence for Optimal Marketing Returns (Electronic book text): Susan Chiu, Domingo Tavella
Data Mining and Market Intelligence for Optimal Marketing Returns (Electronic book text): Susan Chiu, Domingo Tavella

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Data Mining and Market Intelligence for Optimal Marketing Returns (Electronic book text)

Susan Chiu, Domingo Tavella

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Loot Price R1,283 Discovery Miles 12 830 | Repayment Terms: R119 pm x 12*

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The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

General

Imprint: Butterworth-Heinemann
Country of origin: United States
Release date: May 2008
First published: May 2008
Authors: Susan Chiu • Domingo Tavella
Format: Electronic book text - Windows
Pages: 295
ISBN-13: 978-0-08-087809-6
Barcode: 9780080878096
Categories: Promotions
Books
LSN: 0-08-087809-1

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