The authors present a practical and highly informative perspective
on the elements that are crucial to the success of a marketing
campaign. Unlike books that are either too theoretical to be of
practical use to practitioners, or too soft to serve as solid and
measurable implementation guidelines, this book focuses on the
integration of established quantitative techniques into real life
case studies that are immediately relevant to marketing
|Country of origin:
• Domingo Tavella
||Electronic book text - Windows
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