the authors have written a book that truly emphasizes the international aspect of marketing research Their book is both different and appealing to academics and practitioners alike. Paul Green The Wharton School, University of Pennsylvania
The second, long-awaited edition of this seminal text is extremely well researched and provides excellent coverage of virtually every aspect of international marketing research. Definitely a must read. Adamantios Diamantopoulos The Business School, Loughborough University
The globalization of brands over the past few years has meant that the management of international research projects has become increasingly more important and complicated. This book covers many complex issues in a systematic way and will provide useful and practical information to both marketeers and researchers. Michel Olszewski Executive Director, Research International, London
the authors have written a book that truly emphasizes the international aspect of marketing research Their book is both different and appealing to academics and practitioners alike. Paul Green The Wharton School, University of Pennsylvania
The second, long-awaited edition of this seminal text is extremely well researched and provides excellent coverage of virtually every aspect of international marketing research. Definitely a must read. Adamantios Diamantopoulos The Business School, Loughborough University
The globalization of brands over the past few years has meant that the management of international research projects has become increasingly more important and complicated. This book covers many complex issues in a systematic way and will provide useful and practical information to both marketeers and researchers. Michel Olszewski Executive Director, Research International, London
Imprint | John Wiley and Sons Ltd |
Country of origin | United Kingdom |
Release date | July 1999 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Susan P. Douglas, C. Samuel Craig |
Dimensions | 244 x 168mm (L x W) |
Format | Paperback |
Pages | 448 |
Edition | 2Rev ed |
ISBN-13 | 978-0-471-98322-4 |
Barcode | 9780471983224 |
Categories | |
LSN | 0-471-98322-5 |