Getting Attention: Leading-Edge Lessons for Publicity and Marketing
is a savvy and innovative guide to getting your message heard in
today's dynamic and noisy markets. It's an insider's look at what
works and what doesn't in the fast-paced, high-tech world of
communications. You'll learn to leverage a spectrum of new and
often free technologies, not only the Internet, to distinguish your
product or service and reach customers and influencers. Getting
Attention reveals how to tailor a message for a specific or
multiple media so that it has the best chance of reaching and
informing your target market. And most importantly, the book
features countless guerrilla tactics for achieving the publicity
and marketing results you need without spending a lot of money.
You'll learn how to blend innovative and traditional promotional
techniques and create programs that build customer relationships
and bolster your bottom line. Gain the real-world success secrets
from leading marketing visionaries from the non-profit,
entertainment, government, and corporate high-tech fields. Whether
you're a PTA volunteer, a manager at a start-up company, or the
head of a Fortune 1,000 corporate communications department,
Getting Attention can help you successfully position your product
or service for success.
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