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The Foreign Word Tsunami (Paperback) Loot Price: R2,215
Discovery Miles 22 150
The Foreign Word Tsunami (Paperback): Takako Tomoda
The Foreign Word Tsunami (Paperback): Takako Tomoda

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The Foreign Word Tsunami (Paperback)

Takako Tomoda

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Loot Price R2,215 Discovery Miles 22 150 | Repayment Terms: R206 pm x 12*

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The massive postwar wave of, mostly English, loanwords (gairaigo) entering Japanese has met with mixed responses, ranging from puristic criticism to enthusiastic praise. Supporters view this influx of new words as modernising and enriching the language. Opponents see them as confusing and damaging both the language and culture, and leading to excessive Westernisation, social division, and cultural shallowness. Some see gairaigo as part of the inevitable, or even welcome, phenomenon of globalisation. This book examines the dimensions of the gairaigo phenomenon within the context of language and cultural change. It presents the arguments, issues and debates the gairaigo phenomenon has prompted amongst academics, social commentators, politicians, language planners, journalists, business people and members of the public. Original data is provided throughout and most of this material is not otherwise available in English. This book will be of value to people interested in language change, the Japanese media, cultural and political debates about Japanese identity, the linkages between politics, academia and the bureaucracy, as well as Japanese people's attitudes to English and the West.

General

Imprint: VDM Verlag
Country of origin: Germany
Release date: July 2009
First published: July 2009
Authors: Takako Tomoda
Dimensions: 229 x 152 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 296
ISBN-13: 978-3-639-17742-8
Barcode: 9783639177428
Categories: Promotions
Books > Language & Literature > Language & linguistics
Books > Language & Literature > Language & linguistics > General
LSN: 3-639-17742-8

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