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Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback) Loot Price: R601 Discovery Miles 6 010 You Save: R95 (14%)
Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): Terence A....
Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): Terence A....

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Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)

Terence A. Shimp, J Craig Andrews

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List price R696 Loot Price R601 Discovery Miles 6 010 You Save R95 (14%)

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: December 2013
Authors: Terence A. Shimp • J Craig Andrews
Dimensions: 276 x 218 x 24mm (L x W x T)
Format: Paperback
Pages: 730
ISBN-13: 978-1-4080-9356-6
Barcode: 9781408093566
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-4080-9356-1

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