The Brave Code - Pioneering A Shared Value Creative Enterprise (Paperback)

Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference ever present, for Africa to catch up with the developed world, an exponential growth trajectory needs to be charted.

Musa Kalenga, technologist, marketer, brand communicator, entrepreneur, author of Ladders & Trampolines and Group CEO and shareholder of Brave Group, believes this is only possible using the springboard combination of creativity and technology. The Brave Code explores Musa’s journey with Brave Group to pioneer a shared value creative enterprise as a blueprint for other organisations in Africa.

Exploring tangible ways to benefit every member of its ecosystem, Brave Group upends traditional advertising models, challenges assumptions around equity, and pushes back at commonly accepted but outdated client and agency practices. Seeking to blaze a new trail and aiming to create a replicable model that has relevance beyond the advertising and marketing sector, Musa is spurred on by what is called a massive transformative purpose by Singularity University, and calls others to join him on the journey.

Weaving together anecdotal examples and personal musings with a working theory of change, The Brave Code is an encouragement to the young entrepreneurs, professionals and trailblazers in Africa to play a critical part in unlocking the immense value that the continent has to offer.