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The Market Segmentation Workbook - Target Marketing for Marketing Managers (Paperback, New edition)
Sally Dibb, Lyndon SimkinHow should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
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Product Description
How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
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Product Details
General
Imprint | Cengage Learning (Emea) Ltd |
Country of origin | United Kingdom |
Release date | February 1996 |
Availability | Our supplier does not have stock of this product at present, but they do have demand for it and we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock. |
First published | 1996 |
Authors | Sally Dibb, Lyndon Simkin |
Dimensions | 233 x 154 x 12mm (L x W x T) |
Format | Paperback |
Pages | 240 |
Edition | New edition |
ISBN-13 | 978-0-415-11892-7 |
Barcode | 9780415118927 |
Categories | |
LSN | 0-415-11892-1 |
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