Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvards Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competenciesa strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategythe need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
Youll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
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Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvards Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competenciesa strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategythe need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
Youll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | November 2000 |
Availability | Expected to ship within 12 - 17 working days |
First published | November 2000 |
Authors | L Fahey |
Dimensions | 254 x 178 x 25mm (L x W x T) |
Format | Hardcover |
Pages | 432 |
Edition | 2nd Ed |
ISBN-13 | 978-0-471-19708-9 |
Barcode | 9780471197089 |
Categories | |
LSN | 0-471-19708-4 |