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The Real Coke, the Real Story Floor Display (Paperback)
Thomas OliverIn 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
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Product Description
In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
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Product Details
General
Imprint | Penguin Group |
Country of origin | United States |
Release date | December 1987 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Thomas Oliver |
Format | Paperback - Trade |
ISBN-13 | 978-0-14-779154-2 |
Barcode | 9780147791542 |
Categories | |
LSN | 0-14-779154-5 |
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