For some retail leaders, intense competition and changing shopping
patterns have created a radical rethinking of strategic focus. This
has resulted in a fundamental shift from the traditional emphasis
on the 4-Ps of the "marketing-mix" (product, price, promotion,
place) to a focus instead on the overall shopping experience. This
emerging shift has, in turn, places "good to great" performance as
the governing vision and cornerstone of market advantage. Such a
vision has been applied to every aspect of the company's commitment
to operational excellence and customer focus in fulfillment of
their brand promise. It is in this context that Great Store
Performance finds its timely relevance and compelling appeal. This
book focuses exclusively on the subject of great store performance;
what it means in distinction to typically "good" store performance,
why its sustained achievement is so elusive and what is required to
make its consistent achievement a reality to achieve and sustain
market advantage. The recommendations offered in this book are
based on the important findings and conclusions of extensive and
groundbreaking field research conducted in over one thousand field
executive store visits within several major chain store retailers
over the past neatly two decades. Because this is the only book
available that deals specifically with the discipline and
challenges of retail field leadership, and which is written
primarily and directly to and for retail field executives and
senior level executives, it promises to be a unique and invaluable
|Country of origin:
||229 x 152 x 12mm (L x W x T)
||Paperback - Trade
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