Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | September 2005 |
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Authors | Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard |
Format | Electronic book text |
Pages | 274 |
ISBN-13 | 978-6610278510 |
Barcode | 9786610278510 |
Categories | |
LSN | 6610278512 |