(Ronald L. Kerber and Timothy M. Laseter/Strategic Product
(Back Cover Copy). .
Praise for Strategic Product Creation. .
A practical guide for product creation . . . written by
practitioners who have been there and done that..
William D. Marohn.
Chairman, Newell Rubbermaid Corporation. .
Strategic Product Creation has captured the essence of the
product development-discipline process, review points, metrics,
great people, and executive leadership. The reader will learn from
the proven experience of diverse product development
(Retired) President of Phantom Works, CTO of Boeing and COO of
Boeing's Integrated Defense Business. .
This is a much-needed, how-to-do-it book for industry leaders on
creating an environment and process for continuous innovation.
Well-written, with wide-ranging case studies, and full of practical
experience of the authors, this is a 'must-read' in an age in which
innovation is increasingly the distinguishing characteristic of the
truly great corporations.
The Honorable Jacques S. Gansler, .
Vice-President for Research at the University of Maryland
College Park, . Former Under-Secretary of Defense (Acquisition,
Technology, and Logistics). .
This is a 'must-read' for anyone interested in doing serious and
successful product creation!.
Co-founder and partner, Smith-Dahmer Associates, LLC. . .
(Flap Copy). .
Are you satisfied with your speed to market with new products?
The effectiveness of your product creation organization? Your
product position relative to your competition? The stream of
pioneering ideas feeding your new product creation?. .
Ifyou answered no to any of these questions, "Strategic Product
Creation" is required reading. Written from a practitioner's
perspective, former Whirlpool and McDonnell Douglas executive Ron
Kerber and Tim Laseter, a former Booz Allen Partner and professor
at the esteemed Darden Graduate School of Business, show you how to
integrate effective, innovative product creation deep within the
fiber of your organization. They present proven techniques and
real-world examples for creating and marketing the right product at
the right time-quickly and cost-efficiently.. .
Offering practical guidance in the five key components of
product development, the authors give you the tools to: . Determine
where your product creation stands, the capabilities you need, and
how to achieve your vision. Design a product creation process based
on your industry, business model, corporate culture, and objectives
. Understand your customers' needs and integrate that knowledge
into new products and services. Master a suite of advanced
technologies to support your products. Train senior management to
guide and sustain continuous business renewal. .
Featured case studies augment the five components, illustrating
the transformation experiences of industry leaders who have
approached product creation in distinctly different, successful
ways. The authors also cover the critical, softer side of product
creation-people and project management-offering insights into
motivating your staff, management discipline, project initiation,
process documentation, and continuous improvement.. .
A true blueprint for delivering customer satisfaction without
breaking the bank, "Strategic Product Creation" will help you
create acorporate environment that fosters the innovation necessary
to turn great ideas into profitable products. . .
Ronald L. Kerber, PhD, is the former executive vice president
and CTO of Whirlpool Corporation, where he globally integrated
product development and procurement and introduced a new,
corporate-wide product creation process. A former senior McDonnell
Douglas product and business development executive and deputy
undersecretary of defense at the Pentagon, Kerber is now a
consultant with the Department of Defense and Batten Fellow at the
Darden Graduate School of Business Administration at the University
of Virginia.. .
Timothy M. Laseter, PhD, serves on the faculty of the Darden
Graduate School of Business Administration. Formerly a partner at
Booz Allen Hamilton, Inc., Laseter is a prolific writer for
business executives and a contributing editor for
strategy+business.. . .