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Online-Marketing - Grundlagen Der Absatzpolitik in Der Net Economy (German, Paperback, 2nd) Loot Price: R542 Discovery Miles 5 420 You Save: R113 (17%)

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Online-Marketing - Grundlagen Der Absatzpolitik in Der Net Economy (German, Paperback, 2nd): Tobias Kollmann
Online-Marketing - Grundlagen Der Absatzpolitik in Der Net Economy (German, Paperback, 2nd): Tobias Kollmann

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Online-Marketing - Grundlagen Der Absatzpolitik in Der Net Economy (German, Paperback, 2nd)

Tobias Kollmann

Series: Kohlhammer Edition Marketing

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List price R655 Loot Price R542 Discovery Miles 5 420 You Save R113 (17%)

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Der Wettbewerb uber digitale Netze und die zunehmende Nutzung von Online-Medien durch Nachfrager hat Unternehmen langst dazu gezwungen, uber strategische und operative Massnahmen im Online-Marketing nachzudenken. Das Online-Marketing begegnet der neuen digitalen Herausforderung und hat hierfur zahlreiche Mechanismen fur die Net Economy entwickelt. Dieses Lehrbuch beschaftigt sich mit den Grundlagen, Funktionen und Wirkungsweisen absatzpolitischer Instrumente uber elektronische Informationstechnologien. Die 2. Auflage wurde dabei insbesondere erganzt durch die Themenfelder Social Media-Marketing, SEO/SEA und Mobile-Marketing. Der Autor erlautert dazu die Rahmenbedingungen der Online-Kommunikation, theoretische und praxisbezogene Aspekte des Online-Marketings, wobei die jeweiligen Auswirkungen auf den Marketing-Mix berucksichtigt werden.

General

Imprint: Kohlhammer
Country of origin: Germany
Series: Kohlhammer Edition Marketing
Release date: October 2013
First published: October 2013
Authors: Tobias Kollmann
Format: Paperback - Trade
Pages: 260
Edition: 2nd
ISBN-13: 978-3-17-023024-8
Barcode: 9783170230248
Languages: German
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-17-023024-7

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