Lessons from the Gas Station - Hard-Core Realities of Owning and Operating a Business (Paperback)

Oh sure, I know, you want to have your own business someday. But do you know what you are talking about? Do you have enough information to know if this is what you really want? Former Secretary of Defense Donald Rumsfeld said, ""There are known knowns: things you know you know. There are known unknowns: things you know you don't know. But there are also unknown unknowns: things you don't know you don't know."" If you know you don't know something, you'll naturally educate yourself. But how do you educate yourself if you don't even know that you don't know something? Lessons from the Gas Station will turn those unknown unknowns into known knowns so you can make a good decision whether to jump into the world of business ownership or not. Operating a business is like warfare. There are principles of engagement that are constant but the battlefield is dynamic. Soldiers cause the battlefield to be dynamic and ever-changing. Customers and employees cause business operation to be dynamic and ever-changing. Learn how to buy, start, and successfully operate your own business. Best of all, author Tom Cannon, with plenty of humor, supplies you with the information necessary to decide whether to take that leap in the first place.