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Advertising Next - 150 Winning Campaigns for the New Communications Age (Hardcover) Loot Price: R566 Discovery Miles 5 660 You Save: R112 (17%)

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Advertising Next - 150 Winning Campaigns for the New Communications Age (Hardcover)

Tom Himpe

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List price R678 Loot Price R566 Discovery Miles 5 660 You Save R112 (17%)

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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.


Imprint: Thames and Hudson
Country of origin: United Kingdom
Release date: October 2008
First published: August 2010
Authors: Tom Himpe
Dimensions: 250 x 226 x 38mm (L x W x T)
Format: Hardcover
Pages: 399
ISBN-13: 978-0-500-51416-0
Barcode: 9780500514160
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-500-51416-X

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