Public Relations Practice in India - An Excellence Study (Paperback)

This book reports the results of the first systematic analysis of public relations practice in India covering the top spectrum of business organisations in India (as ranked in the Economic Times 500 Companies, 2005). The book enriches the existing body of knowledge by exploring the applicability of the global theory of public relations excellence in India and the relationship of practitioners' cultural values and their practice of the Excellence Principles. The book highlights the strengths and deficiencies in the way Indian business organisations conduct their public relations and offers a Public Relations Capability Model for individual practitioners and public relations departments to assess their performance vis-a-vis the Excellence Principles. By increasing the outreach of public relations theory with empirical knowledge about public relations practice in India, this book extends the international nature of public relations theory by broadening its horizons to India."