Now in its third edition, the best-selling text, Marketing in
Travel and Tourism, explains the principles and practice of
marketing as they are increasingly being applied in the global
travel and tourism industry. Building on the success of previous
editions, the authors have completely revised the text to reflect
the changes in the travel and tourism industry in the 21st century.
International examples and case studies drawn from recent practice
in several countries are used throughout the text. Case studies
emphasising the role of ICT include: Microburners, Travel Inn
(budget hotels), RCI Europe, the Balearic Islands, and ICT and the
role of the Internet in international NTO strategies. With its
comprehensive content and user friendly style, Marketing in Travel
and Tourism third edition takes the reader from an initial
definition of the subject matter through to the application of
marketing in the travel and tourism industry, discussing crucial
components such as planning strategy and the marketing mix, making
it an indispensable text for both students and practitioners alike.
|Country of origin:
Victor T.C. Middleton
• Jackie R. Clarke
||Electronic book text
||3rd Revised edition
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