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Increasing Human Efficiency in Business - A Contribution to the Psychology of Business (Illustrated Edition - With Graphs) (Dodo Press) (Paperback) Loot Price: R287
Discovery Miles 2 870
You Save: R31 (10%)
Increasing Human Efficiency in Business - A Contribution to the Psychology of Business (Illustrated Edition - With Graphs)...
Increasing Human Efficiency in Business - A Contribution to the Psychology of Business (Illustrated Edition - With Graphs)...

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Increasing Human Efficiency in Business - A Contribution to the Psychology of Business (Illustrated Edition - With Graphs) (Dodo Press) (Paperback)

Walter Dill Scott

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List price R318 Loot Price R287 Discovery Miles 2 870 You Save R31 (10%)

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Walter Dill Scott (1869-1955) was one of the first applied psychologists. He applied psychology to various business practices such as personnel selection and advertising. In 1900, he was appointed instructor of psychology and education and director of the psychological laboratory at Northwestern University. In 1905, Dr. Scott was made professor of psychology and head of the department of psychology. In 1909, he was appointed professor of advertising in the School of Commerce at Northwestern University and in 1912, professor of applied psychology in the School of Commerce. In 1917, he approached the army, offering to help them by applying psychological principles to personnel selection. During 1919-1920, he was president of the American Psychological Association. His works include: The Theory of Advertising (1903), The Psychology of Public Speaking (1907), Increasing Human Efficiency in Business: A Contribution to the Psychology of Business (1914) and Aids in Selecting Salesmen (1916).

General

Imprint: Dodo Press
Country of origin: United Kingdom
Release date: May 2009
First published: May 2009
Authors: Walter Dill Scott
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 194
ISBN-13: 978-1-4099-8237-1
Barcode: 9781409982371
Categories: Promotions
Books > Humanities > History
Books > Humanities > History > General
Books > History > General
Books > Social sciences > Psychology
Books > Social sciences > Psychology > General
Books > Business & Economics > Business & management > Management & management techniques > Time management
LSN: 1-4099-8237-8

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