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Product Development and Research Guidance Testing with Special Consumer Groups, Vol 2 (Paperback)
Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with
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Product Description
Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with
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Product Details
General
Imprint | American Society for Testing & Materials |
Country of origin | United States |
Release date | December 1992 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Editors | WarnerLambert Co. Ayn D. Gelinas Louise S. Wu |
Dimensions | 229 x 152 x 13mm (L x W x T) |
Format | Paperback |
Pages | 100 |
ISBN-13 | 978-0-8031-1479-1 |
Barcode | 9780803114791 |
Categories | |
LSN | 0-8031-1479-6 |
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