Web Sites That Work - Secrets from Winning Web Sites (Paperback, Revised edition)

"Web site design. Sounds a bit mysterious and scary doesn't it? As if only a few chosen individuals have been ordained into some techno brotherhood that speak and write in a different language, punctuated by Java scripts, dreamweavers, CSSs and HTML code. You don't have to have a BSc in Nerdiness or know what Bill Gates had for breakfast to get to grips with web design. Why stick to the tired and out-of-date site you currently have? Ordinary non-techy folk just like you can have a web site that looks great, but more importantly, does exactly what you want it to do without having to learn a programming language. Let me show you how. In Web Sites that Work I reveal all my secrets to help you re-energise or create from scratch your dream site!"- Jon Smith What's it about? This book won't teach you how to build your own website. There are a million and a half technical manuals on the market that will do just that if you're so inclined. What Jon can teach you is how to identify what's wrong with your existing web site, how to go about getting it changed, how to make it look fabulous and at the same time functions good. In "Web Sites that Work", Jon remarkably reveals: how to assess what you currently have - what works and what doesn't how to get the most from search engines; graphic devices that won't cause your visitors to lob their PC out of the window; techniques to create a community; the best way to make the technology work for you; how to reflect your personality or business through the website; how to sell, inform and market; and, what copy works best for your market? The web evolves and changes virtually daily. "Web Sites that Work" can help you stay in touch, help you communicate your ideas to your visitors and IT people in plain language. Put simply, 52 brilliant ideas to re-energise your website!